Final Pitch & Evaluation

Pitch Evaluation

In our next attempt at our pitch, due to our other one being not good enough, we had to do the powerpoint all over again as the previous powerpoint had been done on an members account that left the school. So as a group we made the powerpoint again with more pictures and tried to limit the writing so that we could receive a better grade for it. We done all the slides and included a orange theme in the background and included the picture of our actual product.

In this pitch we received more positive feedback and was told that it was way better than our previous attempt, however we did not include a slide our target audience and this one aspect that we could of improved upon, as target audience is vital to any pitch and selling a product so this one one thing that could of been done better, also during Marcelo's healthy eating he could of talked more in depth about what we would do to promote healthy eating and also he just said the allergies, and did not go in depth on them either. also the tv conventions were not done in depth as he just stated some of the techniques and shots we would sue without really explaining why and the reasoning behind it.

We also did not include a slide with market research, this is also another problem that we could of addressed as we could of just asked people what they would like to see in a Terry's Chocolate Orange advert and got some of the idea's and placed it on our advert as well. since we did not have this slide what people could what did not influence our advert of pitch. we presumed we would know what most teenagers would want as we are in the sae age as them. we decided not to include any music so it would not be biast or favouritism towards a specific group of people enjoying a certain genre of music as we thought this would isolate other groups that did not like the music that we placed in our advert so we decided to keep it natural and not place any music.

In the advert we included more pictures which was a positive as we did not include many pictures in our previous pitch and also we did not look at the board as much this time as we all knew our slides and as well and most of us had something to say in every slide so we improved on that aspect from our previous one. Also we reduced most of the writing from the previous pitch and tried to speak to the audience rather than just reading off the board i think our body language was good and we faced the audience directly and we did not fidget or lean to a side which was good in the presentation. this made it better looking and seem more professional, also we made a better looking powerpoint as the previous one was just black and white where as this time is thad a colourful orange background and more images to engage the audience so that they could be more interested into our advert and out chocolate as terry's chocolate orange.

The existing Terry's Chocolate orange adverts, did not really influence our advert idea, as they had more budget, Our target audience are both genders 10-17 . We thought this would be the optimal age-range as they would want to eat the chocolate orange as it would appeal to them, and also they would have £1 to spend on a chocolate orange if they wanted one.

The time and channels we decided to place our advert was around the 3-5 time slot, this is because this is when children and teenagers will come back from school and so will watch the advert and make them want to eat the chocolate. The channels that we will place our advert will be channels that primarily kids and teenagers watch, like E4, Dave, and ITV.

i could of talked about the scheduling a bit more and developed on the prices of placing and advert as i could of said what times cost how much and what would be the best channel to place it on according to the time, prices and channel and also i could of talked about the programs which our advert is coming to go after as we just roughly said a time zone without specifically talking about when.